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When I was in college, we bought the absolute cheapest beer per oz we could find as long as it wasn't Red Dog. Not sure where they found college kids fooled by
by mikeokner 10y ago
When I was in college, we bought the absolute cheapest beer per oz we could find as long as it wasn't Red Dog. Not sure where they found college kids fooled by a % discount.
- restalis 10y agoThey must have studied a group through hypothetical choices (instead of actual choices that had any weight on their budget), or they did an open study in which the tested subjects could have chosen something based on how they wanted to be seen choosing, or it may be just plain memetics, or any other reason. That is, however, most of the time the close as you can get to the actual human behavior within a reasonable effort (i.e. unless you're willing to go with covert surveillance or something).