The "consultants don't do execution" mindset is extremely outdated and you're leaving a lot of money on the table if you follow that mantra (as well as giving t

The "consultants don't do execution" mindset is extremely outdated and you're leaving a lot of money on the table if you follow that mantra (as well as giving those of us who do execution a bad name). Even McKinsey staffed up a large Digital & Services org because their strategy-only approach hit a wall. The only thing to look out for is to differentiate your team's billable time between strategy and execution and charge for each accordingly. Clients will often want strategic guidance at execution rates if you're not firm about it.