If RSS scales badly for sites like Gizmodo, don't use it for sites like Gizmodo. RSS is great for small-scale personal publishing; in fact some sort of aggregat

If RSS scales badly for sites like Gizmodo, don't use it for sites like Gizmodo. RSS is great for small-scale personal publishing; in fact some sort of aggregator is practically a necessity for such a thing to work (this is why blogging has drifted to tumblr, facebook, and twitter: publishing integrated with aggregated consumption is a powerful thing). This leads to a chicken and egg problem: when someone is first introduced to RSS, the only sources they know about are ones that don't work well with RSS. It's hard to cultivate the kind of network that makes RSS valuable to you until you've already bought in to the concept. Personally, at my peak I was subscribed to about 400 feeds, but they only published about 100 items a day.