RSS users don't need ad blockers because obnoxious ads can't come through in a (full-content) feed, but this means that feed users have all the downsides for th

RSS users don't need ad blockers because obnoxious ads can't come through in a (full-content) feed, but this means that feed users have all the downsides for the site as if they did have ad blockers. And feed subscribers are much stickier than most web visitors - you can't generally use a feed without subscribing to it, so anyone who uses a feed will see it again. The problem is that stickiness per se is not actually that valuable (especially when it's difficult to quantify). Feed users are so sticky that they will read everything you post but never leave the site by clicking an ad.