They sell it over different channels (Amazon Prime, DVD, etc.) and somehow seem to think that people will use more than one to get all content they want. They p

They sell it over different channels (Amazon Prime, DVD, etc.) and somehow seem to think that people will use more than one to get all content they want. They probably do this to get better rates from Netflix, e.g. "You know, if you don't pay us x we can always give our content someone else". To me this sounds like madness, I would never use multiple streaming services, but I'm not an Hollywood exec, so maybe there is some method to the madness that I'm not able to see.