4 ms·

So you lost 30%*x% of sales, to what benefit? Did it hurt you to have window shoppers growing your mind share? Your story sounds like a classic case of chasing

• gk1 10y ago
  > Did it hurt you to have window shoppers growing your mind share? Yes. The awareness was growing but sales was not keeping up. It was a business decision to focus more on sales and less on awareness. The sales team suddenly had 470% more sales leads to work with than the month before, for the price of 30% low-interest downloaders. I don't see how you can think that would result in _less_ sales.