You may also enjoy reading about how airline pricing works. It doesn't have an emotional component, but they get away with charging wildly different prices for

You may also enjoy reading about how airline pricing works. It doesn't have an emotional component, but they get away with charging wildly different prices for the same service by having prices fluctuate on a day-to-day basis and some other tricks. It's sort of a "people who can pay, will pay" model, where they can gather from a larger chunk of the demand curve.