For us nerds who want to effect change, and who are convinced data should be all you need, the book "Switch: How to Change Things When Change Is Hard" by Chip

For us nerds who want to effect change, and who are convinced data should be all you need, the book "Switch: How to Change Things When Change Is Hard" by Chip and Dan Heath is a highly recommended read. It'll tell you all about the story, or as they call it: the elephant.