>Firstly, Haresh neglects to mention that the “app-only” strategy was attempted for Myntra and not for Flipkart itself. This is inaccurate. Flipkart itself was

>Firstly, Haresh neglects to mention that the “app-only” strategy was attempted for Myntra and not for Flipkart itself. This is inaccurate. Flipkart itself was moved to app-only on mobile. The move did not go well, and 6 months they created some sort of a compromised web-app kind of thing that lags and annoys the user. So it was not just myntra where "app-only" was attempted. On a personal note, as I have mentioned in another comment, this single instance apathy towards the consumer means that I always visit Amazon first, and Flipkart second.