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I guess it's also training. We have many positive experiences of the "risk" of ordering pizza has turned out well. The number of experiences we have had to psot
by hkmurakami 11y ago
I guess it's also training. We have many positive experiences of the "risk" of ordering pizza has turned out well. The number of experiences we have had to psotively reinforce app purchase positive experience is likely two orders of magnitude smaller.
- majewsky 11y agoAlso, the benefit is more immediate. "I will enjoy this food within the next 30 minutes" is closer temporally than "I will enjoy this app over the course of the next few months or maybe even years".