Most of the points you have made here are grossly incorrect. Here is the reality : Flipkart is a local company No its not. The VC money invested in it is coun

Most of the points you have made here are grossly incorrect. Here is the reality : Flipkart is a local company No its not. The VC money invested in it is counted as FDI, and even its holding company is based out of Singapore. So it does not enjoy any such advantage. Its been several years since Flipkart stopped operating on the inventory model, it operates on the same marketplace model as Amazon/Snapdeal. The article claims Amazon is "nipping at their heels". It's true, but the gap is much wider than you might think. Amazon pushes how they surpassed Flipkart in traffic, but in actual sales, Flipkart has a pretty large lead.* Nope. The difference is in the range of only ~20% now. Flipkart does not have a magical conversion ratio that it sales can be a multiple of Amazon despite lower visits. You might have been misleaded by considering the figures of the seller side as well. Need to consider only marketplace revenues. Anyways, I wouldn't count Flipkart out yet. Amazon is spending money like crazy, and they have deep pockets, but so does Flipkart. Flipkart does not have pockets of its own. Its running on investor money, which comes with conditions unlike Amazon which can invest its own earnings from US and elsewhere, well justified owing to earnings growth potential. The real current winners are Indian consumers, getting heavily subsidized goods. Can't agree more with this point. FYI Amazon and Flipkart are nowhere close to the magnitude of cashback offered by Paytm (backed by Alibaba).