You're right about the target audience, but wrong about the reason. They don't quote a price because the cost of the product they sell makes up only a small pe

You're right about the target audience, but wrong about the reason. They don't quote a price because the cost of the product they sell makes up only a small percentage of the overall cost. The vast majority comes from consulting and product customization, which is billable by the hour. And since you don't know the prospect's exact need during the initial engagement, providing pricing would be silly. Source: I work in that exact market. When a prospect asks for a price up front, they basically fail lead qualification. As the saying goes, if you have to ask how much it is, you ain't the target audience.