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Delivering games has minimal marginal cost to Steam. So they're not giving anything up by offering discounts.
by exolymph 11y ago
Delivering games has minimal marginal cost to Steam. So they're not giving anything up by offering discounts.
- fasteddie 11y agoThey are -- the opportunity cost of more revenue. Just because you have low marginal costs doesn't mean you should train your userbase to expect discounts.
- exolymph 11y agoMy guess is that Steam sales prompt people to purchase when they wouldn't have otherwise. I assume (hopefully correctly) that they're A/B testing this stuff and have data on the results.