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Predictably irrational by Dan Ariely has a good number of case studies that I think illuminate the topic particularly well: http://www.amazon.com/Predictably
by boulos 11y ago
Predictably irrational by Dan Ariely has a good number of case studies that I think illuminate the topic particularly well:
http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
Unsurprisingly there's some sort of combo deal to get Thinking Fast and Slow with it.
- pc86 11y agoIf you remove the spaces before that link it will be clickable.
- deleted 11y ago[deleted]
- boulos 11y agoUgh, I always forget that I shouldn't do that here (I move URLs out of the way like this for email) and its been too long to edit. http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 http://www.amazon.com/Predictably-Irrational-Revised-Expande...
- clarkmoody 11y agoMy link [2] actually has a video of Ariely talking about this stuff.