While I think this is fine advice for most consumer things (and that generally you should talk about value not price), this falls down in a number of interesti

While I think this is fine advice for most consumer things (and that generally you should talk about value not price), this falls down in a number of interesting markets. For example, with cloud where I work, the pricing is a huge component of decision making. Many organizations base their decisions on TCO, and that's not crazy. Generally speaking, if you have a commodity (or near commodity) then price is something to talk about.