As per the recent guidelines by the Govt. of India, "E-commerce entities providing marketplace will not directly or indirectly influence the sale price of goods

As per the recent guidelines by the Govt. of India, "E-commerce entities providing marketplace will not directly or indirectly influence the sale price of goods and services and shall maintain level playing field" [1]. This might be blessing in disguise for Flipkart, as they can concentrate more on profits and operations, than fighting it out with deep-pocketed Amazon to woo the customers with discounts. E-commerece is still upcoming sector in India, and have enough customers for multiple giants to survive. [1] http://www.firstpost.com/business/decoder-100-fdi-in-e-commerce-will-shake-up-the-sector-but-is-not-all-that-revolutionary-2702590.html http://www.firstpost.com/business/decoder-100-fdi-in-e-comme...