> if you look at this service as a marketing channel to sell more BMW vehicles... I think that's almost certainly what it is. Getting a BMW is a status symbol

> if you look at this service as a marketing channel to sell more BMW vehicles... I think that's almost certainly what it is. Getting a BMW is a status symbol or a dream for many early drivers. There are lots of ways to get a beamer for cheap, certified pre-owned being a well known one. Maybe being an Uber driver is another way people have tried to finance their cool purchase, but this channel seems like a much more direct one.