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Yep, and if anything, BMW is going to struggle because it's yet another asset sharing service. They'll likely get some BMW fans and aficionados, but given the
by bduerst 11y ago
Yep, and if anything, BMW is going to struggle because it's yet another asset sharing service.
They'll likely get some BMW fans and aficionados, but given the small marketshare that BMW holds, most users are not going to use this as their go-to for getting a car.
- r00fus 11y agoCould it turn out to be something similar to AirBnB where it starts out as niche and blossoms from there? Other thing - if you look at this service as a marketing channel to sell more BMW vehicles... then it doesn't really have to be a dominant service.
- mrdrozdov 11y ago> if you look at this service as a marketing channel to sell more BMW vehicles... I think that's almost certainly what it is. Getting a BMW is a status symbol or a dream for many early drivers. There are lots of ways to get a beamer for cheap, certified pre-owned being a well known one. Maybe being an Uber driver is another way people have tried to finance their cool purchase, but this channel seems like a much more direct one.
- deckar01 11y agoI could see BMW tayloring these vehicles for existing car rental services. Keys are the least convenient part of a car rental. Removing a physical barrier to entry could provide a real edge to sway impulsive customers.
- bduerst 11y agoSo essentially Zipcar, but with less cars.