In general, buttons that stand out more get clicked more. Ugly things tend to stand out better. In fact, 'standing out' may be a passable proxy for measuring 'u

In general, buttons that stand out more get clicked more. Ugly things tend to stand out better. In fact, 'standing out' may be a passable proxy for measuring 'ugly.' In a similar trend, annoying TV ads were found to be more effective than non-annoying ones because people remembered them better.