Marketers and game designers are just catching onto the notion of achievements (fake or otherwise), and are planning on harnessing it. Take a look at this DICE

Marketers and game designers are just catching onto the notion of achievements (fake or otherwise), and are planning on harnessing it. Take a look at this DICE presentation that follows these lines: http://fury.com/2010/02/jesse-shells-mindblowing-talk-on-the-future-of-games-dice-2010/ http://fury.com/2010/02/jesse-shells-mindblowing-talk-on-the...