Get a few counter-examples where this backfired. Zynga survived for a while but eventually their "gamification-only" games flopped. Similarly, there are examp

Get a few counter-examples where this backfired. Zynga survived for a while but eventually their "gamification-only" games flopped. Similarly, there are examples where real businesses tried to play the "short term online growth at the expense of trust" game and flopped.