Happened in my home town - small indie ISP started that provided faster speeds and much lower prices than the mega-cableco. that served a small section of the c

Happened in my home town - small indie ISP started that provided faster speeds and much lower prices than the mega-cableco. that served a small section of the city - and was a huge it. Mega Cable Co. proceeded to drop prices to the floor only in the postal codes covered by the indie ISP and drove them out of business. Now it's business as usual for Mega Cable Co.