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I always wondered what this effect is called. It works amazingly well. You need to be aware of the related effect which is helping someone when they can't retu

I always wondered what this effect is called. It works amazingly well. You need to be aware of the related effect which is helping someone when they can't return the favor is an very effective way to create an enemy. The cognitive dissonance created by a favor that can't be paid back is resolved by revising their opinion of you in the negative.

quietplatypus 11y ago
That's an excellent point. I had heard of the Ben Franklin effect, but not this. Yeah when I try to give my help to most people, they get resentful. Am I special/broken in that if someone does a favor for me with the implication I don't pay them back, my opinion of them goes up? Perhaps I'm just not used to the phenomenon lol...