I don't care what you call it. Unless they have some sort of vision, they will continue to bleed good people and mind share until they are completely irrelevant

I don't care what you call it. Unless they have some sort of vision, they will continue to bleed good people and mind share until they are completely irrelevant. Cost cutting and efficiency gains are only going to get them so far. What will they be pursuing that will motivate their employees, allow them to hire talent excited about working there again, and cut the perception they are the next AOL? Sorry, but "providing content to people" is a little too amorphous for anyone to be too jazzed about.