> "How long before they start aggressively promoting stuff in the cabin for the whole duration of the trip?" But they do, in the form of seat-back adverts, "du

> "How long before they start aggressively promoting stuff in the cabin for the whole duration of the trip?" But they do, in the form of seat-back adverts, "duty free" offerings and their scratchcards. All of which can be quite easily ignored by sticking on a pair of noise cancelling headphones and firing up my Kindle, which is standard procedure for every flight anyway, no matter what the airline.