It is interesting though how much he emphasizes culture. I think that today we are seeing more and more large companies take such a primary focus on it. For Zap

It is interesting though how much he emphasizes culture. I think that today we are seeing more and more large companies take such a primary focus on it. For Zappos it is their priority. Google is also very notable for this. It used to be all gesture with out real motion. Think Enron with values like "Integrity" chiseled into marble in their main lobby. This is something I am very excited about for our future. More thoughtfulness around company culture.