Most of the recent "big data" projects we have been involved with will fail due to lack of basic direction from the client, from the beginning. Trying to expla

Most of the recent "big data" projects we have been involved with will fail due to lack of basic direction from the client, from the beginning. Trying to explain how they failed to find the twenty needles in the three pieces of straw, they now want to roll forward to a barn-full of bales of hay to try and find less needles!