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If you're not running scripts then you are effectively blocking ads even if that wasn't your intent. So your impressions were not generating any direct revenue
by eli 11y ago
If you're not running scripts then you are effectively blocking ads even if that wasn't your intent. So your impressions were not generating any direct revenue and were likely not even being measured by analytics and counted as a page view.
- taway2 11y agoIt is possible to have ads that require no js.
- ris 11y agoAnd even if you did require js (for e.g. registering impressions), loading it from the same domain would make a lot more of us ok with it.
- eli 11y agoSure but that rules out most kinds of ads. Even contracting directly with clients to show their ads, the client is often going to want to run the ads through a third party server so they can easily track all the different campaign they're running and check that the publisher is providing as many impressions as promised. I think basically you'd end up with a lot of sponsored content and "Brought to you by..." type sponsorships interwoven in the site so they cannot easily be blocked.