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I think the main reason Uber "won" is because starting off with the black cars was a much more effective launch approach. As everyone knows, 2 sided marketplace
by pbreit 11y ago
I think the main reason Uber "won" is because starting off with the black cars was a much more effective launch approach. As everyone knows, 2 sided marketplaces are very difficult to build. Uber solved this by stocking one side with a pre-existing, semi-organized group of providers. After hooking all the riders, UberX became much easier.
Coupled with Uber's more aggressive practices.
- cb18 11y agoI think the main reason Uber "won" is because starting off with the black cars was a much more effective launch approach. As everyone knows, 2 sided marketplaces are very difficult to build. Uber solved this by stocking one side with a pre-existing, semi-organized group of providers. That's a very astute observation. Anyone have any ideas of other markets(or potential markets) where such an approach could be translated?