4 ms·
The reason this "LTV" notion doesn't work is because "Lifetime" doesn't mean anything if your own "lifetime" depends on customer lifetime. These companies calcu
by galistoca 10y ago
The reason this "LTV" notion doesn't work is because "Lifetime" doesn't mean anything if your own "lifetime" depends on customer lifetime. These companies calculate "LTV"s based on the assumption that the companies themselves will be immortal and end up learning that that isn't the case.