One problem with business as science is that even if we found a perfect recipe for success the fact that it was found would change the market in such a way that

One problem with business as science is that even if we found a perfect recipe for success the fact that it was found would change the market in such a way that would render the golden recipe invalid. And that's assuming all things being equal which is never the case, at least not these days. Admittedly though, that's not how you sell thousands of copies of business books.