The ATI acquisition was very forward looking, the problem is the hardware and software stack required to make APUs successful was nowhere close to ready at the

The ATI acquisition was very forward looking, the problem is the hardware and software stack required to make APUs successful was nowhere close to ready at the time. We are just now seeing small enough process nodes that can support real GPU performance on the same die as a decent CPU, though the software isn't there yet still it is much closer. If Zen can match/beat Intel and it scales well enough down to APUs I think they might finally find their market, and Zen on the server should be a killer as well if that is the case, as AMD has always done really well at shoving lots of cores in small packages.