A decade ago, SaaS companies didn't exist. People had all their data (support tickets, payment details, analytics, …) in their own backoffice. Then, SaaS came

A decade ago, SaaS companies didn't exist. People had all their data (support tickets, payment details, analytics, …) in their own backoffice. Then, SaaS came to remove tremendous pains… • Paypal/Stripe/Braintree/… solve the payments nightmare. • Zendesk/Intercom/Front/… solve the support nightmare. • etc… Nowadays, you have your data from your application in your backoffice and all data from SaaS in their own web interface. As your perfectly said, keeping this info separate is bad UX. It can be very difficult to take good business decisions when data are split. It is one of the main reason I developed Forest (http://www.forestadmin.com http://www.forestadmin.com). Forest helps web businesses to have instantly their own customizable admin interface (backoffice). Forest connect your services (SaaS) to gather all the intelligence in one place. You have best of both worlds :-)