I canceled my Prime membership a while back now for multiple reasons, but this is frosting on the cake. In order for me to cancel my auto-renewal I had to jump

I canceled my Prime membership a while back now for multiple reasons, but this is frosting on the cake. In order for me to cancel my auto-renewal I had to jump through scary 'cancel your membership' prompts to find the question about auto-renewal. The company has gotten slimier and slimier. Exclusive markets are are what's wrong with browsers, video games, apps and the Internet today and now it jumps into the physical world as well. This isn't even about true exclusivity, which is a problem in itself, but more akin to crippleware. Non-prime members (still your customers) now have a worse experience than before. If companies that provide content and products just made it easier to find and purchase content and products, they wouldn't have to worry about locking in their customers.