I don't think there's any magic formula at the early stage. Create some type of valuable content and distribute it to the right audience. I think to examine t

I don't think there's any magic formula at the early stage. Create some type of valuable content and distribute it to the right audience. I think to examine the reason you're trying to get PR for e.g., increase number of signups, get trial downloads, read an article, hire you, etc would be useful.