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Since they don't do conventional ads I am not sure they have much of an adtech stack. They use Google Analytics and apparently DFP, but to serve their own conte
by jonknee 11y ago
Since they don't do conventional ads I am not sure they have much of an adtech stack. They use Google Analytics and apparently DFP, but to serve their own content (their ads are sponsored content).
- shostack 11y agoI meant in terms of their article promotion. They surely must spend on getting reach for their articles, particularly given how much they get shared.