We looked into using Bitcoin as well, but it proved a bit too hard to use for the average user. We did some user testing with a few prototypes, and it was reall

We looked into using Bitcoin as well, but it proved a bit too hard to use for the average user. We did some user testing with a few prototypes, and it was really hard to make it work as seamlessly as we want the process to be. As for the market, luckily we're based in London which is home to many of the most reputable news outlets in the world. We're already in talks with some of them, but it is indeed a hard industry to try to disrupt.