6 ms·

What Networks Does BuzzFeed Use?

56 points by etr71115 10y ago

JBReefer 10y ago
No mention that most of Buzzfeed's content is from AskReddit? They usually even cite each entry!
- drauh 10y ago
  Not their video content, I don't think. My main exposure to BuzzFeed is their various YouTube channels. Their video "personalities" have pretty big followings.
  - etr71115 10y ago
    This post is a continuation of a previous one: http://blog.naytev.com/buzzfeed-networks/ http://blog.naytev.com/buzzfeed-networks/
- lucasmullens 10y ago
  Because this article is about content distribution, not content creation?
- ebola1717 10y ago
  This meme needs to die. Buzzfeed does aggregate some social media phenomena, but curating that content is still valuable. But on top of that, it does a ton of novel media work. It has great podcasts and serious reporting now. It launched "the dress" phenomenon, which sat on reddit's front page for a long time too. Its video production are largely original, and includes way more race/gender/sexuality diversity than any most productions.
  - J_Darnley 10y ago
    "Top 10 websites going under because they only list other people's crap. Number 1 will shock you."
shostack 10y ago
Anybody have similar data on their adtech stack? I can obviously see what tags load, but curious for what they have running behind the scenes and what their ad/analytics infrastructure is like.
- jonknee 10y ago
  Since they don't do conventional ads I am not sure they have much of an adtech stack. They use Google Analytics and apparently DFP, but to serve their own content (their ads are sponsored content).
  - shostack 10y ago
    I meant in terms of their article promotion. They surely must spend on getting reach for their articles, particularly given how much they get shared.
ec109685 10y ago
As a point of comparison to Buzzfeed's 1B views a month, YouTube does that in 6 hours: http://expandedramblings.com/index.php/youtube-statistics/ http://expandedramblings.com/index.php/youtube-statistics/
- shalmanese 10y ago
  Or, to put it another way, Buzzfeed is almost 1% of Youtube already.

56 points by etr71115 10y ago

JBReefer 10y ago

No mention that most of Buzzfeed's content is from AskReddit? They usually even cite each entry!

drauh 10y ago
Not their video content, I don't think. My main exposure to BuzzFeed is their various YouTube channels. Their video "personalities" have pretty big followings.
- etr71115 10y ago
  This post is a continuation of a previous one: http://blog.naytev.com/buzzfeed-networks/ http://blog.naytev.com/buzzfeed-networks/
lucasmullens 10y ago
Because this article is about content distribution, not content creation?
ebola1717 10y ago
This meme needs to die. Buzzfeed does aggregate some social media phenomena, but curating that content is still valuable. But on top of that, it does a ton of novel media work. It has great podcasts and serious reporting now. It launched "the dress" phenomenon, which sat on reddit's front page for a long time too. Its video production are largely original, and includes way more race/gender/sexuality diversity than any most productions.
- J_Darnley 10y ago
  "Top 10 websites going under because they only list other people's crap. Number 1 will shock you."

shostack 10y ago

Anybody have similar data on their adtech stack? I can obviously see what tags load, but curious for what they have running behind the scenes and what their ad/analytics infrastructure is like.

jonknee 10y ago
Since they don't do conventional ads I am not sure they have much of an adtech stack. They use Google Analytics and apparently DFP, but to serve their own content (their ads are sponsored content).
- shostack 10y ago
  I meant in terms of their article promotion. They surely must spend on getting reach for their articles, particularly given how much they get shared.

ec109685 10y ago

As a point of comparison to Buzzfeed's 1B views a month, YouTube does that in 6 hours: http://expandedramblings.com/index.php/youtube-statistics/ http://expandedramblings.com/index.php/youtube-statistics/

shalmanese 10y ago
Or, to put it another way, Buzzfeed is almost 1% of Youtube already.