I think that it is important to have a story behind the name it doesn't have to be something complex, but a sense of authenticity does come through. The easies

I think that it is important to have a story behind the name it doesn't have to be something complex, but a sense of authenticity does come through. The easiest way to do this (and advice elsewhere here in the comments) is to switch up different descriptors of your idea, businees, etc into something where you can get a free domain. I did this for my startup, Fabjectory, and it was even written up by The Name Inspector: http://www.thenameinspector.com/fabjectory/ http://www.thenameinspector.com/fabjectory/ - Mike