"...all browser conventions go out the window: bookmarks, the back button, and deep linking." Actually all of those things can be managed (quite well) with SWF

"...all browser conventions go out the window: bookmarks, the back button, and deep linking." Actually all of those things can be managed (quite well) with SWFAddress. http://www.asual.com/swfaddress/ http://www.asual.com/swfaddress/ That's not to say, however, that I agree with the article. Flash really should be used a hell of a lot less on the web. No 'main site' should be built all-Flash, however it is ideal for things like interactive product micro-sites.