Create a tie-in with a worthy cause that compliments the interests of your audience/community/clients. Think Coding Camp for Kids, Local Park Foundation, Cance

Create a tie-in with a worthy cause that compliments the interests of your audience/community/clients. Think Coding Camp for Kids, Local Park Foundation, Cancer Fundraiser, etc... Tell a story, buzz it up. Show how your organization volunteers/donates/supports the cause. Link to their homepage.