Is it the tactic or the price that is shocking people? The tactic is common - heck the same people probably got excited about NASA Climate department correcting

Is it the tactic or the price that is shocking people? The tactic is common - heck the same people probably got excited about NASA Climate department correcting people on Facebook. I would be happy to get a million dollars, but it doesn't seem that absurd when you would need a small team for the last year - computers, desks, office space, payroll, benefits, software, etc.