Not calling it Boaty McBoatface will just be a massive missed opportunity for effective science outreach and a crappy PR move. You say it's going to be doing i

Not calling it Boaty McBoatface will just be a massive missed opportunity for effective science outreach and a crappy PR move. You say it's going to be doing important research? Great! Add a social media presence, pull in people with the "funny name" and keep them for the exciting and interesting research. But you're not going to that, because you're too important for that, ... because you're snobs.