They can definitely have more of an effect against ad blocking if they choose to: - Disable ad blocking in Chrome - Block browsers blocking ads from Google se

They can definitely have more of an effect against ad blocking if they choose to: - Disable ad blocking in Chrome - Block browsers blocking ads from Google search - Release tools for AdSense that block content when ad blockers are detected The downside to this would be in the backlash that would follow, but they will resort to these measures if ever their business is truly threatened by ad blocking.