When you have optimized your company structure, culture etc for one type of output, it is not easy to do things that are entirely different. It will either deli

When you have optimized your company structure, culture etc for one type of output, it is not easy to do things that are entirely different. It will either deliver a compromised "new" output, or (even worse), compromise the output that is the mainstay of the company. Google could not just become a wildly profitable Apple-style "hardware first" company overnight (or, arguably, ever). Conversely, we have all seen Apple struggling to deliver cloud services that are reliable and desirable (beyond their integration into Apple's ecosystem) since the days of iTools and MobileMe..