They deserve to suffer if they are happy about this because it means their management is dumb. You have to look at this from a long term perspective. Thinking "

They deserve to suffer if they are happy about this because it means their management is dumb. You have to look at this from a long term perspective. Thinking "oh that's great, we're more efficient now that we cut out all ad-blockers" is the stupidest thing you can do because you're not looking at the full picture and just lying to yourself that your company is fine. The reason why people go away when presented with these interstitial pages is because these sites don't have reputation to provide anything 'exclusive'. Just like how people don't care whether they saw the latest cat gif meme on Buzzfeed or Upworthy, people don't care where they saw some article about something that's probably one google search away. If they keep thinking "lower operating costs and higher margin so we're fine", it will only become worse and worse since there's increasingly more content online. Instead they should build a brand--the feeling of exclusivity. For example people go to New York Times because they know they won't be presented with bullshit (let's not argue about whether this is true or not. I'm simply stating that people expect to find what they need to know on NYT and not some random cat meme or clickbait) That's why people go to NYT. Compare that to sites like Forbes, which has become a complete bullshit. I remember there were days when Forbes was considered one of the more prestigious outlets. Not anymore. In my opinion they've turned themselves into a garbage that tries to squeeze out as much revenue as possible from whatever little traffic they have, and as a consequence treat readers like shit. When someone asks me to rate which site I prefer in terms of publisher ethics, I would pick Buzzfeed over Forbes. That's why when I'm presented with one of those "whitelist us or GTFO", I gladly say "yeah i'm happy to GTFO". They don't provide anything of exclusive quality. They treat readers like shit. AND on top of that they are condescending enough to say "we don't need you"? I'm happy to comply.