Can the title of this be changed to something more clear? When I first read it, I thought it was talking about how the trend to sell businesses online (online p

Can the title of this be changed to something more clear? When I first read it, I thought it was talking about how the trend to sell businesses online (online private sale) - the way Kiko was sold on ebay - is no longer popular ('packing its bags') EDIT: yes I know the NYTimes has that title. Doesn't mean it's clear.