> It doesn't make that big of a difference to most people. It'll be interesting to see whether it starts to make more of a difference. Rides may be a commodity

> It doesn't make that big of a difference to most people. It'll be interesting to see whether it starts to make more of a difference. Rides may be a commodity now, but so was coffee until Starbucks made people "feel good" about drinking over-priced burned coffee. Kimmel did a funny bit on this: https://youtu.be/HxlGI4OzeBk https://youtu.be/HxlGI4OzeBk If Uber has an Achilles heel it's branding. I like and use both Uber and Lyft, but every time you see Uber in the news it's because cabbies are rioting in some European city or because a driver sexually assaulted someone. Their recent logo redesign was cringe-worthy. It's all bad optics. Not sure that will ever make a difference, but history has shown that consumers are stupidly open to "feeling good" about their consumption, so we'll see.