Because great ideas are what turn shitty markets back into great ones. And it's not even the idea here, because it's not exactly rocket science, it's about the

Because great ideas are what turn shitty markets back into great ones. And it's not even the idea here, because it's not exactly rocket science, it's about the execution. If you're executing right and have a good idea, you're very likely to hit success no matter what's going on in the marketplace.