I started getting ads in Spanish recently and I was totally confused. I've been watching soccer on Telemundo Deportes recently. I wonder if an app was listening

I started getting ads in Spanish recently and I was totally confused. I've been watching soccer on Telemundo Deportes recently. I wonder if an app was listening in. I'll have to see which apps of mine are using the microphone. I'm guessing it would have to be the standard Google app though, since I don't have Facebook installed on my phone.